MTA New York: Welcome Back Campaign

Following the worldwide COVID pandemic that quieted New York City, the New York City Transit Authority launched a vibrant advertising campaign to welcome riders back to the bustling streets and subways. Alongside a warm "Welcome Back" message, the campaign highlighted new cleanliness standards and safety precautions, reassuring New Yorkers that the city's iconic public transit was safer than ever. Posters and banners filled the walls and windows of Grand Central Station and Penn Station, marking a spirited return to the city's heartbeat and its commitment to a secure, revitalized transit experience.