Houston Metro: Quicklime

When Houston's transit authority launched their streamlined Quickline Bus Service, they saw an opportunity for innovative marketing. To promote the faster travel experience, they created a distinctive brand, highlighted by a metallic rabbit logo and the tagline, “Changing the Art of Travel.” <p> The campaign featured playful ads that transformed famous artworks by incorporating rabbits, establishing a unique identity that resonated with the community. This creative approach successfully boosted awareness and ridership for the Quickline Bus Service.