MTA New York: OMNY

Launching a new fare payment system for the first time in over 25 years is an exhilarating challenge. In 2019, the city of New York embraced this opportunity with the rollout of One Metro New York, or OMNY. This transformative endeavor introduced a new fare payment media accompanied by a system-wide education campaign, empowering the public to smoothly transition into this innovative system. The new branded fare payment cards and vending machines reflected a bold vision, marking a new era in the city's transit experience.