Houston Metro: NCAA Final Four

In the vibrant city of Houston, Texas, traffic congestion posed a challenge. When the NCAA selected Houston for its annual basketball tournament, the public transit authority, METRO, saw an opportunity for greatness. They recognized that efficient public transit would be key to the tournament's success and set out to ensure a seamless experience for attendees. <p>Launching a compelling marketing campaign, METRO showcased diverse transportation options, delivering a clear message and a reliable alternative for the over 70,000 participants. With eye-catching illustrations, the campaign included billboards, posters, and digital promotions that captivated the public. This heightened awareness not only improved the event experience but also led to the NCAA's return to Houston five years later, in 2016.