MTA New York: Elevator Campaign

Construction zones often present a challenge, obscuring the progress that lies ahead. Yet, blank barrier walls can detract from the vision of a brighter future. When the New York City Transportation Authority embarked on an ambitious initiative to install elevators for greater ADA compliance, they turned these barriers into opportunities. By launching an innovative marketing campaign, they illuminated the transformative improvements taking place just beyond those unsightly walls, inspiring hope and anticipation for a better experience.