Houston Metro: Airport Direct

George Bush Intercontinental Airport, located 20 miles from the heart of the city, presented a challenge in connecting travelers to their destinations. In response, Houston’s transit authority, METRO, envisioned a remarkable solution: The Airport Direct Bus Service. This elite option provided travelers with a first-class experience at an incredibly reasonable cost, emphasizing the power of smart travel decisions. With a clear vision, METRO launched a compelling marketing campaign that showcased the advantages of this innovative service. By focusing on substantial cost savings, the campaign inspired travelers to rethink their expenses and consider the potential for reinvestment in their journeys. The campaign’s success resulted in heightened awareness and a significant increase in ridership, proving that thoughtful solutions can transform the way we travel.